Building brands that carry meaning — and drive growth.

I work with founders and teams as a fractional CMO and brand partner, bringing deep expertise in luxury, fragrance, and mission-led brands to shape identity, story, and growth.

Comma mark
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How I Work
01

Fractional CMO

For brands that need senior marketing leadership — without a full-time hire. Own strategy, team, and execution.
02

Brand Strategy & Advisory

For founders building or refining their brand. Positioning, identity, messaging, narrative — crafted with the depth and precision required for luxury and mission-led brands.
03

Experiences

For brands creating meaningful connection. From immersive workshops like Power of Scent, to brand activations, I design experiences that deepen engagement and bring your brand to life.
Engagement Approach
Focused sprints (2–6 weeks) Ongoing advisory (monthly) Fractional leadership (embedded)
Sherry El-Gawly
About

Comma is a strategic brand consultancy — working at the intersection of brand, business, and experience.

We work with founders, leaders, and brands building with intention—the kind who know voice matters, that aesthetic is strategy, and that brand is built through clarity, not noise.

The name is the work. A comma is a pause, the moment of intention before what comes next. It’s where the thinking happens. It’s what makes the sentence land.

Our work spans positioning, brand identity, voice and verbal architecture, content strategy, and the translation of who you are into how the world experiences you. We bring strategic clarity, a discerning aesthetic eye, and the discipline of someone who has built brands across luxury and consumer categories on both sides of the Atlantic.

Comma is founded by Sherry El-Gawly—a Georgetown MBA with 17+ years leading brands across luxury and consumer categories, fluent in English, Arabic, and French, with a heart for building things that last.

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What Sets My Work Apart
  1. 01 Deep expertise in luxury and fragrance
  2. 02 Proven operator at scale — $100M+ businesses, global brands
  3. 03 Equal fluency in strategy, storytelling, and execution
  4. 04 A sensory lens — understanding how brands are felt, not just seen
  5. 05 A belief that meaning is the ultimate differentiator
Select Experience

Worked with global brands and founder-led companies across beauty, fragrance, and culture.

Brand logos including Kiehl's, Maison Margiela, YSL, Ralph Lauren, and more
Frontier 25 Novus Global

Let's build something that lasts.

If you're looking for a strategic partner to shape your brand and its growth, I'd love to connect.

Get in Touch
Work With Me

I partner with a select number of brands and founders each year.

01

Fractional CMO /
Head of Marketing

Senior marketing leadership for brands that need strategic direction, clarity, and executional oversight — without a full-time hire.

  • For founders and teams ready for senior marketing leadership
  • Strategic direction, brand oversight, and go-to-market execution
  • Flexible engagement — retainer-based or set days per week
02

Brand Strategy
& Advisory

Positioning, narrative, and go-to-market strategy to help brands sharpen their voice, elevate their presence, and grow with intention.

  • Positioning & brand architecture
  • Narrative development & brand voice
  • Launch strategy & go-to-market planning
03

Experiences

Immersive, sensory-led experiences that connect people to brands, memory, and meaning.

  • Power of Scent — curated fragrance experiences
  • Custom workshops for teams, events, and brand activations
Engagement Approach
Focused sprints (2–6 weeks) Ongoing advisory (monthly) Fractional leadership (embedded)

Ready to start?

Let's explore how we can work together.

Get in Touch
About

Sherry El-Gawly

Defining what a brand means—and building what it becomes.

Sherry El-Gawly

I work at the intersection of brand, business, and experience—bringing a creative foundation and an operator's discipline to everything I build.

I began my career in advertising at Leo Burnett in Cairo, where I was trained in the craft of ideas—how to tell stories, shape perception, and create work that resonates culturally.

After earning my MBA from Georgetown University, I joined L'Oréal Luxe, where I spent over a decade leading brands including Viktor&Rolf, YSL Fragrances, Atelier Cologne, and Ralph Lauren Fragrances—bringing global icons to market and shaping how they live in culture.

That path—creative at the foundation, operational at scale—shaped how I work today: with both the intuition to define what a brand means, and the discipline to bring it fully to life.

Most recently, I served as Chief Marketing Officer of an executive coaching firm, building the brand, expanding its reach, and driving meaningful growth.

Today, through Comma, I partner with founders and teams to build brands that are both deeply resonant and designed to endure—bringing together strategy, storytelling, and experience.

Contact

Let's connect.

Whether you have a project in mind or just want to say hello — I'd love to hear from you.

hello@comma.nyc LinkedIn →